The geographic information (latitude, longitude, altitude, bearing or direction, and date/time stamp, etc.) are stored in the image’s EXIF header. A geotagged photo has associated geographic location added to it by a process called geotagging. If you have a need to map and view your geotagged photos then this post is for you. I thought I would a complementary posting on mapping and viewing geotagged photos in QGIS. I think it’s good idea to learn both ArcGIS and QGIS.Īnyway, enough on ArcGIS. If you are a student, you can look into the Learn ArcGIS Student Program (launching September 1, 2020) that gives qualified students free access to AGOL and ArcGIS Pro for a year through a membership in the Learn ArcGIS organization. You can get a free public ArcGIS Online (AGOL) account if you’d like to give it a try. We had an interesting discussion on teaching GIS in the academia (although I am no longer in academia - I still enjoy teaching and doing trainings). It provides some very useful information for on using ESRI software (AGOL) to map and view geotagged photos. You can read his post on Using the Photos with Locations Tool in Education. Once you’ve uploaded your photos to these sites, they’ll help you to assign the photo’s latitude and longitude with the option of adding extra EXIF tags (basically, more detailed metadata) – do this! – and then download your newly geotagged photo.Today’s post is inspired by Joseph Kerski, who works at ESRI doing GIS in Education. Otherwise, there’s handy free software like Geoimgr, Geosetter and GeoTagSEO. If your site is run by WordPress, you can purchase the WordPress Image Geo Tagger or you can check out this list of free and paid plug-ins. Smartphones and professional cameras with GPS enabled usually automatically geotag your photos – sweet! However, if your camera doesn’t have this feature and you need to geotag post-production, there are some handy tools that’ll help make your life easier! The first key is taking high-quality photographs – as super talented photographers who can take stunning photographs with their eyes closed, this is no issue for you! Next, make sure you’ve got all your other SEO optimisation in place – a small enough image file size, insert your photo’s alt text, and add a file name with relevant keywords. It can really improve your SEO overall, so make geotagging an essential part of your SEO strategy! Google loves a good geotag as it gives them detailed, reliable information – and with that info, they happily rank your business’ website with relevant search terms. geotagging them) can help your website rank higher in local search results and can bring more targeted traffic to your website. Optimising your photos by adding meta data (i.e. So be generous – you’ll appreciate it! ( Centre image by Pexels on Pixabay) Geotagging your photos is like giving your business a surprise SEO-boosting present. It increases the chances of your photo – and therefore your website and portfolio – being found by someone who lives in that region or who is looking to get married in that area! It can be as simple as adding a Location to your Instagram post which is familiar to a lot of us, or as intricate as adding latitude and longitude coordinates to a photograph.Īs a photographer, geotagging your photos adds location-based information to help clients find you based on a keyword or phrase they’re searching for. Geotagging is the process of including geographic location (“geo” + “tag”) to a photograph on a website, an app or social media content. It takes a few extra steps and a few extra minutes of your time, but it is SO worth it. We know, we know – yet another thing to add to your list in your insanely busy schedule. This location-specific information is also why geotagging is such a biggie.Īs photographers, you should be optimising your images for SEO as much as possible – and that includes geotagging. “Beachside wedding in Melbourne”? Nice, much more specific. However, if your alt text reads “beachside wedding”, that’s lovely, but not very helpful for a prospective client. In this blog we’ll discuss the link between geotagging and SEO, and why it’s so important for photographers like you!Īdding important metadata to your photos – geotagging – is as important as including alt text to your photographs, which you may already be doing (and if you aren’t, hop to it!). A bit like a puppy leaving “pee-mail” on his morning walk so he can tag his mates (sniff, read and reply! □), geotagging photographs on your website also helps other people discover you and your business locally.
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